Cenfrocafe was founded in 1999 with 220 small-scale coffee farmers in 11 community-based organizations. Today it serves 1,480 farmers in 52 organizations. Families own on average 3 hectares of land, of which half might be under coffee cultivation. The region spans the lush hillsides of Jaen and San Ignacio provinces with growing altitudes ranging from 1,300 to 1,800 meters. But despite the hard work that has gone into coffee in this prime productive region, farmers continue to live under the most rudimentary conditions. Cenfrocafe has worked hard to reverse that trend. Founding member and past president of the producer Board of Directors, Anselmo Huaman Moreto explains: "A huge difference in our lives is that now our children can actually go to school, our coffee is being recognized in the market for the quality we produce, and our members can be proud again to be farmers."